When creating a flow for a product showcase, all available Smart Offers (SO) are connected to the flow. As analytics is gathered specifically for this flow, the least profitable Smart Offers are disabled.
To decide on disabling an SO from a specific product showcase flow, the SO must reach a minimum of 40,000 impressions. After this, a decision is made whether to keep it or not.
Important – 40,000 impressions is not clicks – it refers to the number of teaser displays for that SO on the product showcase.
At the same time, you can choose to disable an SO from the flow by unchecking the checkbox in the "Status" column in the row of the selected SO: