Add an offer and fill in the main flow data, then, press the "Apply" button to create a flow domain, you'll need it in the future:
Go to your VK ad account, retargeting section, select "Pixels" tab and press the "Create a pixel" button.
Then, fill in the required information:
"Name" – any name you like, unless you're planning to create several pixels to get info about different audiences. If you are, you need to understand how you will distinguish them from each other.
"Allowed domain" – now, you need a domain from a flow – the one that you created. Use its main part:
"Website's subject" – choose the one that is the closest to the subject of the offer which the traffic will be driven to.
Now, you only have to copy the pixel code specified on the screenshot and save it in a flow:
Insert the copied code in flow settings, like this:
Don't forget to save the flow
When a landing page is downloaded to a hosting service
Add an offer to be able to download a landing page to your hosting server and press the button:
Download an archive to your hosting service and unpack it.
Go to VK ad account. Choose retargeting section, go to "Pixels" tag and press the button: "Create a pixel".
Then, fill in the required info:
"Name" – any name you like, unless you're planning to create several pixels to get info about different audiences. If you are, you need to understand how you will distinguish them from each other.
"Allowed domain" a domain which you downloaded a landing page from an affiliate network to.
"Website's subject" – choose the one that is the closest to the subject of the offer which the traffic will be driven to.
Now, you only have to copy pixel code and insert it into the required file on a hosting service:
There're several options:
If you need a client base to drive traffic to similar offers and work with warm clients who have already bought your products or placed orders, add pixel code (in the footer) - invoice2/index.php - before closing the </head> tag, or in file trackers_order.php from landing root folder.
If you want to make potential buyers who saw an offer but didn't make a purchase finally make it, add pixel to index.php before closing </head> tag, or in file trackers.php from landing root folder.
If you need a client base to promote other products later, add VK pixels both to index.php and invoice2/index.php before closing </head> tag, or in files trackers.php and trackers_order.php.