Creating and adding Google ad tag (pixel)

Setting up
Go to your ad account by following the link
Press "Tools and Settings" and select "Conversions" in "Measurements" section.
Create a new Conversion by clicking on a plus icon.
Select "Website".
Next, paste the URL of the flow or the URL of the landing page on the hosting (if you downloaded the landing page archive) and click the "Scan" button.
You need to go down the page and click the "Add a conversion action manually" button.
In Categories menu, select "Page view".
If needed, set up value or select "Don't use a value".
In Count use "Every".
Next, leave the default optimisation or change to suit your needs and click "Done".
Then press "Save and continue".
Next, click on the "Done" button.
Now go to the created conversion.
And open the tag settings.
Select "Install the tag yourself".
When you download a landing page to your hosting, pixel settings have 2 tags: the first one is for all pages, it can be used as index.php on the main page of a landing page, or in trackers.php, for example: to track the users who are interested in the product, but don't buy it so far, so that you can start another retargeting campaign later to put the squeeze on them until they make a purchase. You can also use it on a thank you page invoice2/index.php or trackers_order.php together with the second tag to track events.
So, note again that:
The first tag is used for index.php or trackers.php to collect data;
● for invoice2/index.php or trackers_order.php together with the second one to track conversions.

The second tag can only be used on a "Thank you" page.
Here, we can draw an analogy with FaceBook. Remember that the first tag is about WebView (view) event, while the second one is responsible for Lead (conversion) event.

If you use a flow, ID is taken from the second tag without AW.
And is added to the field with a slash.
Now, setup is finished.
IMPORTANT: Entering counters in offer flows with redirect landings is limited: if the advertiser supports pixel transfer, then the field for entering the pixel will be active. Also pay attention to the description in the offer card, where the nuances of how pixels work may be indicated.
Dynamic counter
The downloaded landing page has a Dynamic counter. It's already available, you do not need to insert codes into the landing page. At the end of the URL, insert ?google_adw_pixel= (after the domain) or &google_adw_pixel= (after other macros), and after the = sign, insert the counter ID.